About the Founder
Amanda Jardine BSc, MBA

Amanda Jardine, founder and managing director of Image Matters Ltd. holds a BSc. in Management, an M.B.A. with a major in Marketing, and has over ten years experience in both the private and public sectors in the Caribbean and the United Kingdom. It is through this experience that she saw the need to offer etiquette and customer service training in the Caribbean to better equip individuals and companies to compete on an international platform. She is trained and certified by the Academy of Etiquette and Protocol, and is also a certified trainer from Adelphi Associates in Oxford, UK. At present Amanda lectures at the Arthur Lok Jack Graduate School for Business on Event Management and Protocol.

Her love of culture took her to Cuba where she spent four months and attained a working knowledge of the Spanish language. She also studied French with private tutors in London as etiquette history goes into the depths of French culture. Her recent travels include visits to Korea, Thailand, Hong Kong, the United Arab Emirates and several European destinations.

Amanda Jardine is proud of her international beauty pageant experience as a former representative of Trinidad and Tobago in 1998. It has afforded her the opportunity to expand the skill base of her already extensive portfolio.

Company Profile

Image Matters Ltd. is a globally recognized company specializing in Customer Service, Etiquette Training and Event Management. Its establishment in Trinidad & Tobago is a result of the country’s growth in the international business arena with its increased demand for human resources with the skills essential to positively reflect the companies as well as the professionals themselves.

Our missionis to raise the level of professionalism for individuals and companies alike while providing them with an advantage to meet their strategic objectives and the highest level of service and product deliverables with respect to their events. All training workshops are result-oriented, customized to ensure client needs are specifically met.

Based in Trinidad and Tobago, Image Matters is global in nature. There is a high demand for training in western etiquette in Asian and South Pacific countries who are engaged in regular trade with western partners. Cross- cultural understanding is yet another bridge that Image Matters hopes to strengthen with its services.

Managing Director, Amanda Jardine, is the principal consultant of Image Matters Ltd. and she is personally involved in all workshops delivered. Training experience and etiquette knowledge is also drawn from fellow director Giselle Kuruvilla who assists with the training of large groups and specialized training workshops such as “The Art of Fine Dining.”

Amanda is also a lecturer at the Arthur Lok Jack Graduate School for Business in the ‘Event Management and Protocol Programmes’ offered at the university. Most Thursday’s in the weekly Trinidad & Tobago Business Guardian newspaper Image Matters Ltd. has a column highlighting important topics relating to corporate etiquette which can serve as useful tip sheets for you and your organization.

Image Matters Ltd. is affiliated with other regional institutions and consultants in a variety of areas. These experts may be subcontracted for more in-depth knowledge of particular topics, to bring variation to the training workshops, or to include additional topics beyond customer service and etiquette to adequately meet all client needs.

In addition to etiquette and customer service training Image Matters Ltd. also handles event management ensuring that the image you would like to project via your event is the one delivered. Having undertaken the managing of events from live productions such as the live WITCO Sports Awards, coordinated many international conferences and national sports events for CONCACAF/FIFA, product launches, prize-giving functions and company parties; her protocol knowledge is certainly an asset for formal events and those involving dignitaries. Amanda Jardine enjoys the multi-tasking associated with event management; cohesively bringing all the facets together to form a finished product.

Client Base
Training
  • RBTT Merchant Bank
  • RBTT Group of Companies
  • Ministry of Public Utilities & the Environment
  • Ministry of Energy & Energy Related Industries
  • Ministry of Tourism
  • Guardian Life
  • PowerGen
  • Securities & Exchange Commission
  • Neal & Massy Wood Group
  • IRP Group of Companies
  • CL Permanent
  • Rotaract
  • Alutrint Trinidad Ltd.
Event Management
  • ANSA McAL
  • Scotiabank
  • CONCACAF
  • Neal & Massy Wood Group
  • Schlumberger
  • Republic Bank
  • Ministry of Health
  • ATTIC
 

Business Guardian

Image Matters Columns in the Business Guardian every Thursday

http://www.guardian.co.tt/archives/2007-11-22/bussguardian18.html - The Digital Divide

http://www.guardian.co.tt/archives/2007-11-15/bussguardian10.html - Winter Travel Attire

http://www.guardian.co.tt/archives/2007-11-08/bussguardian11.html - Corporate Gift Giving